Are Millennials driving the Indian real estate sector?

Author: Team Piramal Realty

By 2020, India is expected to become the youngest nation in the world. An average age of 29, thus emphasizing the massive role of its millennial generation in driving the growing economy specially in Indian real estate. Changing living patterns and the advent of innovative technology are strategic reasons behind this paradigm shift. 

Millennials – those born after 1982, account for a third of India’s population and 46% of its workforce. In the next 10 years, millennials are estimated to constitute 75% of India’s work force. This is a self-made generation where a majority of them are already the chief earners in most households at a very young age. 

Real Estate Investment

Investment Behaviour

With millennials starting their careers at an early age, they are more financially sound. About diversified investment options with an aim to secure their future. Generating regular income at an early age has definitely lured them into splurging on a luxurious urban lifestyle. While sublimely instilling the need for ‘savings’. Real estate investment has always been the most popular option as a safe investment yielding maximum returns and for future ownership.

Moreover, flexible and innovative home loan schemes have eased out payment options for the millennials while investing in properties. Most of the banks now offer personalised services thereby making property investment lucrative. With millennials wanting to have their individual space as nuclear families, owning a home makes it to the top of the investment list.  

Aspiring Ratio

According to a study done by CBRE Group Inc.,

  • 82% of millennials in India currently live with their parents with over 25% having no intention of leaving the family home.
  • 23% of the millennials, who currently stay with their parents, are looking to move out in the next 2-5 years.
  • 65% of them desire to acquire a property in the future without compromising on their quality of life.

Millennials in India and China are most highly inclined towards acquiring new properties in the near future. For the Chinese millennials, their main objective for purchasing properties is to help stabilize their lives. The Indian millennials buy homes as a reliable mode of investment. Investing in real estate makes it a preferred alternative as it helps secure their future.

Residential Projects in Mumbai

India’s financial capital – Mumbai, one of the most expensive real estate markets. It has seen the launch of smaller sized homes/apartments in the last 2 years, just to cater to the needs of the increasing segment of nuclear families and youth. Which are somehow aspiring to invest or live in their own homes, early on in their life.

Purchasing Patterns

The millennial generation (at 32%) is largely driving the housing market. Technology is a huge driver for millennials in the real estate sector. With busy schedules, most of them rely heavily on social media and internet research. An engaging website with comprehensive project details and images is vital for real estate professionals. Many factors influence the purchasing patterns of millennials. Millennials crave for following three things at most

  • Flexibility
  • Convenience
  • Affordability

in every aspect of their lives and hence prefer well-designed and compact spaces. Their inclination towards local convenience and connectivity takes a higher precedence over luxurious locales.

Property Developers in Mumbai

Our projects, Piramal Aranya, enjoys easy access to South Mumbai via JJ Flyover and the Eastern Freeway. It has opened connectivity to northern Suburbs and Navi Mumbai.  Committed to bringing trust and transparency to the real estate sector, renowned builders are now providing assurance benefits to the consumers.

Thus, influencing millennials to rather invest their funds with a well-known and established developer than in projects from unknown developers. Piramal Realty has always aimed to enrich lives by setting new standards for customer centricity, architectural design, quality and safety.

While the long-term goals of millennials are well aligned to those of their older generations. There is a visible shift in attitude towards their current living, working, and recreation preferences. Indian millennials consider property as an investment. They usually consider their homes and offices as more than just destinations to live and work.

They see them as communities that weave individuals into a social environment fostering a holistic lifestyle creating avenues to interact with neighbors, colleagues, and friends. Paying close attention to and incorporating the preferences of today’s millennials is a crucial factor in shaping the growth of the real estate sector. As future decision-makers, millennials will definitely continue to be at the forefront of the housing ecosystem and to a large extent influence industry trends. 

Data reference

http://www.cbre.co.in/research/Pages/indiareports.aspx 

http://www.morganstanley.com/ideas/india-millennials-makeover-disruption-growth.html

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Team Piramal Realty
Founded in 2012, Piramal Realty, the real estate development arm of Piramal Group is one of India's leading developers with 17 mn sq. ft of residential and commercial under development in and around Mumbai. In 2015, Warburg Pincus and Goldman Sachs two of the world's most respected private equity investors invested $235 million dollars for a minority stake in the company. Piramal Realty aims to be the gold standard in design, quality, safety and customer centricity in both residential and commercial real estate. Piramal Realty's developments, while being cutting edge and contemporary, focus on embracing a more intuitive definition of luxury, which celebrates nature, greenery, space, light, ventilation, art, culture and community living.

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