Piramal Realty has been developing residential and commercial projects spanning ~15 million square feet of land. Piramal projects are known for their unique architectural design, safety, and construction quality.
Having a luxury home and lifestyle in Mumbai can go well above one’s means, especially with the prevailing home loan interest rates in the market. To make luxury living more accessible to new homebuyers, Piramal Realty unveiled its marking campaign “The Future Starts at Home” with the renowned former Indian cricket captain, Rahul Dravid. The company has collaborated with the current Indian head coach of the Indian cricket team as the brand ambassador for its portfolio of residential developments in Mumbai.
The campaign “The Future Starts at Home” invites prospective homebuyers in Mumbai and offers home loans at affordable interest rates, lower than the current market home loan rates. Here is what there is to know more about this exciting campaign:
What Should You Know About the Campaign?
#TheFutureStartsAtHome is set to attract prospective homebuyers to buy or invest in Piramal Realty projects across Mumbai. The brand has a range of luxury properties under its belt currently at different locations in the Mumbai Metropolitan Region (MMR).
The 360-degree marketing campaign has been devised by Piramal Realty to promote its under-construction and upcoming high-quality residential projects in Mumbai and will include a short advertisement film along with digital, print, social media, public relations, and outdoor promotions.
This exciting offer will enable new homebuyers to purchase a luxury home, complete with the latest amenities and excellent connectivity, at a location of their preference in Mumbai, at an interest rate below the current home loan interest rate in the market which can be as high as 6.90% and above!
What is the Objective of the Campaign?
The principal objective of the campaign #TheFutureStartsAtHome is to shield the prospective homebuyers of Mumbai from the recent and potential hikes in home loan interest rates. Under this campaign, Piramal Realty is offering home loans for their under-construction housing projects at a fixed interest rate of 6.75% per annum. Homebuyers can avail of home loans at a reduced interest rate for buying a luxury apartment at any Piramal Realty project till 2024. The major benefit this campaign offers to homebuyers is greater savings on home loan rates for up to 2 years!
According to the CEO of the company, “With the fixed interest rate of 6.75% p.a. until 2024, homebuyers will be able to pursue their dream of owning a home without having to worry about rising interest rates.”
Understanding #TheFutureStartsAtHome Campaign
This campaign is based on the fact that the first place where children are prepared for their future is in their homes. It showcases the significance that a home plays in a family’s prosperity, portrayed through an illustrative story of a father (played by Rahul Dravid) imparting his values and wisdom to his son to prepare him for his future.
While unveiling the campaign, Mr. Gaurav Sawhney (the CEO of Piramal Realty) said, “The drive for excellence embodied by Rahul Dravid perfectly reflects our vision to provide a secure, comfortable, and hassle-free lifestyle and not just a place to live. He clearly portrays the core values and lifestyle that Piramal Realty envisions for its current and future customers. We constantly strive for the upliftment of our customers’ lifestyles through finely crafted communities.”
The Closing Lines
Buying a premium quality home at Piramal Realty has not only become easier but also more economical with the affordable home loan rates on offer under the “The Future Starts at Home” campaign. With over ~15 million square feet of land area of real estate all over Mumbai and a range of grand apartments to choose from at different locations, you can book your luxury apartment with us today!
Frequently Asked Questions
What is the last booking date for booking a flat under the #TheFutureStartsAtHome campaign?
The last date for booking an apartment under the #TheFutureStartsAtHome campaign is 15th August 2022. If you book a flat at any under-construction or upcoming housing project of the Piramal Realty before the mentioned date, you can avail of a home loan at a reduced interest rate, which translates to greater savings on your purchase for the next two years.
Is the reduced home loan interest rate applicable for its entire tenure?
No. If you avail of a home loan under the #TheFutureStartsAtHome campaign, a fixed interest rate of 6.75% per annum would be applicable till January 2024 or the OC date, whichever is earlier.
Which housing properties are available under this campaign?
You can buy any apartment by Piramal Realty’s residential projects in Mumbai to avail of the benefits under this campaign. Some top Piramal Realty projects include the Piramal Aranya in Byculla, Piramal Mahalaxmi at Mahalaxmi, Piramal Vaikunth in Thane, and Piramal Revanta in Mulund.